Expertly run by Paula Battle and Katie England, Absolute you provide a range of business support solutions to small businesses needing extra resource or expertise. Wink were asked to work on a logo for the new company, as well as to create business cards and a company letterhead. Their brief was to design a look for the company branding which was fresh, clean and contemporary, whilst also reflecting on the professional and supportive nature of their business. It also had to be adaptable as an avatar for use with social media. Adapting the letters A and Y, Wink created a logo which gives a sense of individual contact and support.